Tuesday, December 22, 2009

Happy Holidays from RentLinx

As we near the end of another successful year we want to thank you. We are happy and grateful for your participation in RentLinx. Earlier this year we decided to share our good fortune by donating 2% of our gross revenue to causes we feel passionate about. This December, we're making good on our promise by donating to the charities below:

  • American Cancer Society
  • Forgotten Harvest
  • Gleaners Food Bank
  • Reeve's Foundation
  • Room to Read
  • Toys for Tots
  • University of Michigan - School of Engineering
  • Volunteers of America Michigan

Best wishes to you and your family for a warm and wonderful holiday!

From all of us at RentLinx.

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Monday, December 14, 2009

Why do you advertise: to produce leads or signed-leases?

Last week, I was talking with Leah Brewer, “The Leasing Queen”, and she pointed out a very important distinction that many people misunderstand. The purpose of advertising is to produce leads: phone calls and emails from renters. The purpose of a leasing office is to turn those leads into signed-leases. Think about it, if every phone call resulted in a signed-lease, why would you need a leasing office at all? You could just put the lease online and mail the key to the renter. Your leasing office staff is very important – you need them to qualify the incoming leads, show your apartments and sell your communities. Their job is to turn some of the incoming leads into signed-leases. The job of your ads is to get the phone ringing.
Want more signed leases? Ask yourself:
  1. How many incoming leads are we getting?
  2. Are we effectively handling the leads that we are getting?
If you’re not getting enough leads, then assess your advertising. Are your ads accurate and up-to-date? Are you including lots of photos and details? Are you describing what makes your property special and unique (i.e. what sets you apart from your competition)? Is your message tailored to appeal to the renters most likely to buy? Are you advertising on highly trafficked websites?
If you’d like feedback on your RentLinx ads, call me at 248-891-8873. Contact Leah for assistance with your overall marketing, training and staffing at 248-474-3009 or http://www.fullhousemarketing.net. Amanda Schneider, RentLinx
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Monday, December 07, 2009

Listen to your phone leads!

Phone Call Recording

RentLinx Plus! now includes phone call recording, in addition to phone call tracking! Listen to all of your incoming phone calls from prospective renters when you login to your RentLinx account. It's a great way to retrieve lost information and to improve sales techniques!

Get 7x More Leads!

RentLinx Plus! has now been live for over 2 months and it's going great! Plus! properties have been receiving, on average, 7 times more leads than basic properties!

Upgrading to Plus! is free. You only pay when a new renter contacts you from one of your Plus! advertisements. The cost is only $10 per lead and you choose how much you pay by setting a monthly budget! You can refund invalid leads with one click.

If you have any available rentals, and haven't yet upgraded to Plus!, now is a great time. Just login towww.rentlinx.com and click the "Go Plus!" button. You can also give us a call at 800.510.5469 with any questions or to upgrade.

Login to RentLinx to update your properties or go Plus!

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Wednesday, December 02, 2009

What is the average rent for your neighborhood?

Average Rent Reports

Do you ever wonder how your rent compares to similar units in the same neighborhood? Good news! We just released an exciting new feature for our Plus! users! You can now generate and view average rent reports for your area. The reports include average rent, unit size, unit type, amenities, pet policies and much more! Just login to RentLinx and click "Rent Reports" on the left.

Login to RentLinx to update your properties or to go Plus!

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