What Not to Email!

Want a tip on what not to do in an email?  Check out these emails I received recently:
• We can increase rankings of your website in search engines…
• We provide a complete range of internet marketing solutions …
• We offer quality Search Engine Optimization / SEO Services …
• We are interested to increase traffic to your website …

Would you read these?  I don’t.  I see “We… “ and I hit the Delete key – every time.

This reminds me of a classic marketing and management lesson:  everyone is tuned into WIFM (What’s In It for Me?).  Emails that start with ‘we’ are very-self-centered and bragging.  Who wants to spend time with  emails (or people) like that?

To get your email read, create an opening phrase that brings value to the reader.  How would you rephrase the emails above?