What would you pay to get a lead from a guy ready to sign a $28,800 lease?

What is better than waking up to an email from a renter who is ready to sign a 2-year lease, sight-unseen?

This is an actual lead for a $28,800 deal that practically closed itself at 1:15 this morning:

Hello ,

Based on the pictures and location only, I would be willing to sign a long term lease agreement. Positively 12 months, but very interested in 24 at $1,200. Do you have any interest in a lease option to buy?

- Thomas H. ,

Cost for this lead? Only $10! This makes my day! I love my job!

RentLinx Plus! Invoicing Now Available

Invoicing Now Available!

You asked, and we answered! You can now upgrade to Plus! and pay via invoice!

Buy a bucket of leads and your property stays Plus! as long as you have leads left in your bucket. You can automatically fill your bucket when it's low. You also set your monthly cap, so you choose the maximum you will pay for one month! As always, there are no contracts and no commitments. You can cancel any time!

Get 9x More Leads!

With the addition of more premium partners like Facebook Marketplace (Powered by Oodle), Plus! properties are doing better than ever! On average, Plus! properties are receiving 9 times more leads than basic properties!

A Lead is a Lead

At RentLinx, we're passionate about ensuring that a lead means a lead. You don't need to worry about paying just because phone rings. When you upgrade to Plus!, you only pay when you hear from a unique renter inquiring about your property. We have several processes in place, including an administrator on our staff reviewing each lead, so that we can automatically refund most of the common refund scenarios, like these:

• A renter calls back twice to ask about your property? Don't worry. Duplicates are never charged.
• A renter calls then e-mails about two of your different properties? Don't worry. No charge for the duplicate.
• Someone calls a wrong number? Don't worry. Wrong numbers will be automatically refunded.
• A solicitor calls offering a service? Don't worry. No charge for non-leads.

If you ever do discover an invalid lead in your account that wasn't caught by our refund processes, you can refund that lead with the click of the mouse! Just click the "Review Leads" button on your RentLinx menu!

Time to Upgrade?

Upgrading to Plus! is free. You only pay when a new renter contacts you from one of your Plus! advertisements. The cost is only $10 per lead and you choose how much you pay by setting a monthly budget!

If you have any available rentals, and haven't yet upgraded to Plus!, now is a great time. Just login to www.rentlinx.com and click the "Go Plus!" button. You can also give us a call at 800.510.5469 with any questions or to upgrade.

Login to RentLinx to update your properties or go Plus!

Jeremy

Happy Holidays from RentLinx

As we near the end of another successful year we want to thank you. We are happy and grateful for your participation in RentLinx. Earlier this year we decided to share our good fortune by donating 2% of our gross revenue to causes we feel passionate about. This December, we're making good on our promise by donating to the charities below:

• American Cancer Society
• Forgotten Harvest
• Gleaners Food Bank
• Reeve's Foundation
• Room to Read
• Toys for Tots
• University of Michigan - School of Engineering
• Volunteers of America Michigan

Best wishes to you and your family for a warm and wonderful holiday!

From all of us at RentLinx.

Why do you advertise: to produce leads or signed-leases?

Last week, I was talking with Leah Brewer, “The Leasing Queen”, and she pointed out a very important distinction that many people misunderstand. The purpose of advertising is to produce leads: phone calls and emails from renters. The purpose of a leasing office is to turn those leads into signed-leases. Think about it, if every phone call resulted in a signed-lease, why would you need a leasing office at all? You could just put the lease online and mail the key to the renter. Your leasing office staff is very important – you need them to qualify the incoming leads, show your apartments and sell your communities. Their job is to turn some of the incoming leads into signed-leases. The job of your ads is to get the phone ringing.

Want more signed leases? Ask yourself:

1. How many incoming leads are we getting?
2. Are we effectively handling the leads that we are getting?

If you’re not getting enough leads, then assess your advertising. Are your ads accurate and up-to-date? Are you including lots of photos and details? Are you describing what makes your property special and unique (i.e. what sets you apart from your competition)? Is your message tailored to appeal to the renters most likely to buy? Are you advertising on highly trafficked websites?

If you’d like feedback on your RentLinx ads, call me at 248-891-8873. Contact Leah for assistance with your overall marketing, training and staffing at 248-474-3009 or http://www.fullhousemarketing.net. Amanda Schneider, RentLinx

Listen to your phone leads!

Phone Call Recording

RentLinx Plus! now includes phone call recording, in addition to phone call tracking! Listen to all of your incoming phone calls from prospective renters when you login to your RentLinx account. It's a great way to retrieve lost information and to improve sales techniques!

Get 7x More Leads!

RentLinx Plus! has now been live for over 2 months and it's going great! Plus! properties have been receiving, on average, 7 times more leads than basic properties!

Upgrading to Plus! is free. You only pay when a new renter contacts you from one of your Plus! advertisements. The cost is only $10 per lead and you choose how much you pay by setting a monthly budget! You can refund invalid leads with one click.

If you have any available rentals, and haven't yet upgraded to Plus!, now is a great time. Just login towww.rentlinx.com and click the "Go Plus!" button. You can also give us a call at 800.510.5469 with any questions or to upgrade.

Login to RentLinx to update your properties or go Plus!

What is the average rent for your neighborhood?

Average Rent Reports

Do you ever wonder how your rent compares to similar units in the same neighborhood? Good news! We just released an exciting new feature for our Plus! users! You can now generate and view average rent reports for your area. The reports include average rent, unit size, unit type, amenities, pet policies and much more! Just login to RentLinx and click "Rent Reports" on the left.

Login to RentLinx to update your properties or to go Plus!

More Websites = More Renters!

You can now reach more renters with your RentLinx ad. We added a bunch of new partner websites to The RentLinx Network. Most of the new websites are Plus! only. That means you'll want to upgrade to Plus! to take advantage of the expanded advertising!

Some of our new partner websites are:

	Condo.com (Exclusive to Plus! properties)
	RentalHomesPlus.com (Exclusive to Plus! properties)
	The Rentables (Exclusive to Plus! properties)
	Oodle Feeds (Exclusive to Plus! properties) Oodle now feeds Plus! properties to facebook, walmart.com, AOL and many more!
	Cazoodle (Plus! properties are featured)
	Yakaz (Free to all RentLinx properties)

Login to RentLinx to update your properties or to go Plus!

"Safe" vs. "Risky" advertising

Today I talked with a property owner who happily paid her local newspaper $130 for a one-week classified ad which generated 4 phone calls. She just paid $32.50 for each of those calls! It occurred to me that paying a flat fee for advertising is gambling. You put your money down and roll the dice. How many times will your phone ring? Once? 4 times? 10 times? It's a risky business. Your money is gone. Maybe you'll get a lot of calls. Or, maybe you won't.

Want a safe bet? Upgrade to RentLinx Plus! and pay for phone calls, not advertisements. You get guaranteed results -- if the ads don't get your phone ringing they're free! You pay only $10 per lead (phone call or email), you set your own monthly cap (limit), and you can turn it off as soon as you lease your place.

How are you going to spend your ad dollars?