Monday, March 27, 2006

New Features: Review Traffic and Leads

We recently released two exciting new features for all RentLinx users! You can now review the property views and web leads that you have received from the RentLinx powered websites on which you are advertising.
Web Leads - A web lead is counted when a renter fills out a form on a RentLinx powered website to inquire about one of your properties.
Property Views - A property view is counted when an Internet user views the details of your property on any RentLinx powered website. Property views were tracked beginning March 9, 2006.

Graphs are shown for each of the statistics above. You can see which websites are providing the most leads, how your traffic is changing over time and which of your properties are most popular among renters!

If you like this feature or if you have an idea for how we can improve RentLinx, please let us know!


Thursday, March 09, 2006

Generate More Leads By Adding Photos

I love data I have to admit it; I love data. I love it even more when data can be used to prove interesting and valuable lessons. Do renters really care about photos? I have always assumed that properties with attractive listings on RentLinx are more likely to catch the eye of a renter. Specifically, I thought properties with photos would be more likely to generate a lead than plain text listings. But do renters really care? Will they contact a property just because they saw a photo? Lots of data to back up the facts As of today, RentLinx powers apartment searches on 17 websites, advertising over 600 properties and over 35,000 units and has generated thousands of leads for those properties. The facts Digging through this rich data, I learned that for every one lead that is generated for a property with no photos, THREE leads are sent to a property with exactly one photo and FOUR leads are sent to properties with two or more photos! To summarize: No photos: 1 lead One photo: 3x more leads Two or more photos: 4x more leads The moral of the story The facts show that you will generate more leads and hence sign more leases just by adding photos to your RentLinx listings. The best part is that you can add unlimited photos to your RentLinx listings for free! p.s. Take your photos on a sunny day with blue skies, preferably in the summer. It will make your property look much more attractive. p.p.s. Renters (especially out-of-towners) love it when you post interior photos of your units!

Monday, March 06, 2006

RentLinx partners with Detroit Metropolitan Apartment Association

RentLinx's newest partner, the Detroit Metropolitan Apartment Association (DMAA), has recently gone live with their new apartment search website, Renters can now visit (also linked to from to search DMAA member's properties for an apartment in Metropolitan Detroit. DMAA is non-profit trade association for the apartment industry in Macomb, Oakland, and Wayne County serving over 150 apartment communities representing over 35,000 units. DMAA is the 4th Michigan apartment association to add a RentLinx powered apartment search to their website.

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