Friday, October 28, 2011

Zillow is #1!

Zillow, our newest partner, is now the #1 real estate search site: .

It's easy to get your rental listed on Zillow, go to and click on the big green button.

Already listed with RentLinx?  Then, you're on Zillow too!  Remember to log in weekly to update your listings.  Only current listings appear on Zillow and the other websites in The RentLinx Network.


Monday, October 10, 2011

What Not to Email!

Want a tip on what not to do in an email?  Check out these emails I received recently:
We can increase rankings of your website in search engines…
We provide a complete range of internet marketing solutions …
We offer quality Search Engine Optimization / SEO Services …
We are interested to increase traffic to your website …

Would you read these?  I don’t.  I see “We… “ and I hit the Delete key – every time.

This reminds me of a classic marketing and management lesson:  everyone is tuned into WIFM (What’s In It for Me?).  Emails that start with ‘we’ are very-self-centered and bragging.  Who wants to spend time with  emails (or people) like that?

To get your email read, create an opening phrase that brings value to the reader.  How would you rephrase the emails above?


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