Thursday, March 01, 2012

When love is in the air, renters DON'T ....

... shop for apartments!

Over the past 7 years, we've noticed that online renter traffic follows a very specific pattern.  Traffic is always highest on Monday, and then it drops each day during the week until Sunday. On Sunday, there is a slight uptick in traffic, followed by a large increase on Monday.  And the pattern repeats, week after week, year after year.

Except for Valentine's Day!  Check out the huge drop in traffic on Valentine's Day:


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